Medicoleads Blog https://www.medicoleads.com/blog Connecting The Marketing world with the Healthcare universe Mon, 20 May 2019 10:37:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 6 EFFECTIVE HOSPITAL EQUIPMENT MARKETING TIPS https://www.medicoleads.com/blog/6-effective-hospital-equipment-marketing-tips/ https://www.medicoleads.com/blog/6-effective-hospital-equipment-marketing-tips/#respond Mon, 29 Apr 2019 05:30:18 +0000 https://www.medicoleads.com/blog/?p=391 The post 6 EFFECTIVE HOSPITAL EQUIPMENT MARKETING TIPS appeared first on Medicoleads Blog.

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The healthcare industry is vast and marketing within this industry is a challenge in itself. Moreover, when you are a B2B marketer who is pitching fragile and crucial product like hospital equipment, you have to build a reliable marketing strategy for better conversions. It is necessary for you to align your marketing goals with the buyer preference, anytime.   

Being customer-centric is the strongest weapon for any healthcare marketer.  

You do realize that the market for equipment related to hospitals or any medical entity is competitive.  Here are 6 effective hospital equipment marketing tips for you:  

Bonus tip: you can shorten your sales cycle by reaching out qualified leads. Get custom lists now! 

CONCLUSION 

It takes a lot of effort to earn qualified leads and turn them to sales prospects. Moreover, the process gets a bit tough when it comes to anything related to the healthcare industry. However, you can form a better strategy to market hospital equipment by using the marketing tips mentioned aboveIt is always good to be prepared for the sudden market changes too.  

If you want to know more about the healthcare marketing strategies, then keep reading our latest blogs- https://www.medicoleads.com/blog/ 

Or connect with us: 

Email- sales@medicoleads.com  

Direct dial- +1(699) 293-6006 

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HOW TO GENERATE B2B PHARMA LEADS FROM LINKEDIN https://www.medicoleads.com/blog/how-to-generate-b2b-pharma-leads-from-linkedin/ https://www.medicoleads.com/blog/how-to-generate-b2b-pharma-leads-from-linkedin/#respond Thu, 18 Apr 2019 10:38:09 +0000 https://www.medicoleads.com/blog/?p=366 The post HOW TO GENERATE B2B PHARMA LEADS FROM LINKEDIN appeared first on Medicoleads Blog.

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Social Media has a vast outreach for a variety of businesses including that of the pharmaceutical industry. A study conducted in recent times revealed that there are about 20,000 companies in the pharmaceutical space. Close to 2 million people work in the Pharmaceutical Industry. Hence, getting B2B Pharma leads might be a hassle for you, but LinkedIn can enhance your prospecting by many folds.

The following are a few tips to make the best use of LinkedIn for lead generation.

Let’s start with the basics.

LinkedIn has an estimated user base of 300 million, and there are about 2.1 million groups on this social platform.

Moreover, marketing research honchos, HubSpot recently said that LinkedIn has the highest conversion rate. Its conversion stands high and tall at 2.75%.

Here are some ways to bring the best B2B Pharma leads out of your LinkedIn marketing efforts. Using these strategies, you can also establish connections with other pharmaceutical companies and professionals.

 

1. CREATE AN INFORMATIVE PROFILE 

When you have an incomplete LinkedIn profile, your audience may not take you seriously. Before starting to scoop out B2B Pharma leads on LinkedIn, you need to have a sturdy profile in the first place. This includes all the shareable company details. Make sure to fill in a relevant and precise summary on what your business stands for.

Let the audience know what you do and give them reasons for why they should connect with you.

A quick tip here is that- make your content unique. Keep words crisp and clean.

 

2. POST CREDIBLE AND VARIED CONTENT

On LinkedIn, you are rewarded for displaying thought leadership in a particular area. If you want to be established as one, the best thing to do would be to post credible and varied content. Make articles, whitepapers, Infographics, videos that suit the B2B Pharma audience.

This method has the potential to increase people’s trust in your brand. Eventually, when a constant value is provided, people will flock to your online blog. This will naturally improve your credibility within the B2B Pharmaceutical space. Practice this tip to propel B2B Pharma leads generation process to new heights.

 

3. UPDATE CONCISE INDUSTRY RELATED POST

When you are on LinkedIn, you need to keep your newsfeed fresh and relevant. Research on what would be useful for the B2B Pharma leads. It doesn’t have to be your content always. You can share informative content produced by a credible source to your followers. When there is an induced value in your LinkedIn posts, there is more opportunity to acquire more B2B pharma leads.

 

4. JOIN RELEVANT PHARMACEUTICAL GROUPS

One of the essential features of LinkedIn is its groups’ tab. Being a business in the pharmaceutical industry, you should look to join related groups. Be a part of the ones which conduct discussions on what is happening in the pharmaceutical industry.

Speaking of LinkedIn groups, there are several of them focused solely on B2B Pharma companies or professionals. One of the largest among them is the “Pharmaceutical and Health Marketing group” which has over 75,000 members.

When you are a marketer, this is a golden opportunity for you. You get to mix with people of the same industry and discuss and debate on various issues. This can bring out ideas for your next pharmaceutical offering. You can simultaneously increase your chances of getting more B2B pharma leads.

Once you get the “pass” to join the group, you should take time to interact with the people. You can like, share and comment on the various topics being discussed/posted. This may trigger an interest in your profile. Your regular participation can help build a rapport which might bring in more B2B pharma leads.

A pro tip you need to follow here would be to post content that brings value to others. Posting spam content or just spamming the group with links is never a good idea. This will earn you a bad reputation and might result in your ouster from the group.

 

5. USE LINKEDIN’S ADVANCED PEOPLE SEARCH

When you are a marketer, you can use LinkedIn’s Advance people search to look for possible B2B pharma leads. When you use the right keywords, you can connect with the right people. You can then turn them into qualified B2B pharma leads for further conversions.

Also Read: Follow these strategies to get the best out of your marketing efforts in 2019

 

6. STRATEGIZE FOR FURTHER UPGRADE ON LINKEDIN

Now that the setting for acquiring your B2B Pharma leads has happened. You need a practical LinkedIn marketing strategy in hand. Mark your end goals and be mindful of using the given options appropriately.

Develop your LinkedIn profile in such a way that builds trust and authenticity. People value authenticity, and it is crucial for generating quality B2B pharma leads.

However, this process won’t happen overnight but persistence can produce great results.

 

7. USE LINKEDIN TOOLS AND FEATURES

LinkedIn has a lot of built-in features that are essential when you are trying to generate B2B pharma leads. Manage contacts and do a host of other things to increase conversions.

Here some available resources on LinkedIn that are useful for any business:

Linkedin Plugin

Plugins generally are tools that can be incorporated into your website for efficient functioning and better user experience. LinkedIn plugin on your site helps in promoting your brand by giving an easy access to your official business account. This social media site is a renowned platform for professionals around the world. Getting found by your B2B pharma leads on LinkedIn is a bankable option.

LinkedIn Pulse

LinkedIn Pulse is where the most useful and viewed pieces of content in a particular field can be found. You can hopefully find what is trending for the pharmaceutical industry. Take some ideas and generate useful content for your target audience.

If you are a professional B2B pharma marketer, you can use LinkedIn Pulse to put out valuable content to the right audience. When you have an unbiased view of the entire industry, people start putting their faith in your opinions. Thus, it forms a strong base through which the necessary B2B pharma leads can be generated.

Slideshare:

With Slideshare becoming a part of LinkedIn, you can create professional level presentations. Moreover, you can share it to your desired set of the audience too.

A Slideshare has existing SEO transcripts which are associated with them. Hence, you can tweak your slides before you upload them. This can be done to check the presence of the right content and keywords.

Embedding Slideshare on websites is easy. Moreover, this feature is used by most of the business organizations on their professional blogs.

The only drawback of using a Slideshare is that, we cannot add animations, and it doesn’t support different types of presentation.

With visual content being consumed like hotcakes be it in B2B or B2C market. It is no surprise that the use of right images on your SlideShare makes it better for your consumer to understand the gist of the content. When such content is delivered on a continuous basis it makes the audiences enquire about you. This is a great way to start acquiring B2B pharma leads.

LinkedIn Sales Navigator:

When you are doing anything with regards to lead generation, you must use the LinkedIn Sales Navigator Through the sales navigator, you can find and keep track of your leads, manage contacts and understand the client needs from a more in-depth perspective.

You can use the Sales Navigator in conjecture with the Lead Builder to ramp up your lead pipeline.

There is also a chrome tab for the sales navigator. Through this, you can gather large sets of data in a span of a few minutes, and it also gives you detailed information on your B2B pharma leads generated through LinkedIn on your Gmail.

Also Read: Traditional vs. Modern Marketing- Which is best your healthcare marketing campaign

8. ANALYZE WHO VISITED YOUR LINKEDIN PROFILE

When you are on your LinkedIn, it gives you an option to check your profile visitors. They may consist of probable B2B Pharma leads or may be a competitor. Both the options are helpful for you as a business.

A LinkedIn Premium account lets you see the entire profile of the visitors. So, sign up for the premium account for better business.

Try and engage with the people who visit your profile and make ways to know what brought them to you. Such conversations might reveal hidden opportunities for business.

Final Thoughts

For taking LinkedIn Lead generation efforts to the next level, specific procedures need to be implemented. When done so, you can strategically generate B2B Pharma leads from this social site. Whether you choose the organic or the paid route, you need to stick to the chosen path.

Giving out valuable information establishes your position as a thought leader in that particular industry.

LinkedIn can be used as a strong base to build solid connections.

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THE RISE OF MOBILE APPS IN HEALTHCARE INDUSTRY https://www.medicoleads.com/blog/the-rise-of-mobile-apps-in-healthcare-industry/ https://www.medicoleads.com/blog/the-rise-of-mobile-apps-in-healthcare-industry/#respond Mon, 25 Mar 2019 04:09:35 +0000 https://www.medicoleads.com/blog/?p=335 The post THE RISE OF MOBILE APPS IN HEALTHCARE INDUSTRY appeared first on Medicoleads Blog.

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Healthcare industry in a b2b setting is experiencing dynamic developments with the integration of mobile apps in healthcare practices. Healthcare professionals are on the verge of transforming their role as a tech-savvy professional in the flurry of mobile apps. Get to know the pulse of healthcare professionals and institutions concerning their demand for these apps.

Mobile apps in b2b healthcare industry are evolving with new advancements and facing new challenges as well. Gain some valuable insights around the sudden rise of healthcare mobile apps, their future trends, and recent developments.

  •  Types of mobile apps in healthcare industry
  • Purpose of mobile healthcare apps for healthcare professionals
  • Medical apps for healthcare professionals
  • Benefits of mobile apps for healthcare professionals and more

Download this FREE white paper now!

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TOP 7 HEALTHCARE MARKETING Trends To Follow In 2019 https://www.medicoleads.com/blog/b2b-healthcare-email-marketing-5-best-tips-2/ https://www.medicoleads.com/blog/b2b-healthcare-email-marketing-5-best-tips-2/#respond Fri, 15 Mar 2019 07:55:45 +0000 https://www.medicoleads.com/blog/?p=319 The post TOP 7 HEALTHCARE MARKETING Trends To Follow In 2019 appeared first on Medicoleads Blog.

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For all people associated with healthcare industry, the changes that are being undertaken is real. They are very much real!

There is no denying the fact healthcare industry is undergoing a massive transformation. And everything is happening at lightning speed. What was once considered to be traditional is now getting replaced with something modern.

Yes! The significant achievements include amazing discoveries in medicines and treatment; yet, in an industry that is identified by immense competition, the trends have to stand out.

The medical industry goes far beyond doctors and patients. It includes businesses investing in their development. Be it finding new technologies or developing a better medical care system.

And for all these businesses, finding ideal healthcare marketing trends is pivotal. As mentioned, the medical industry is getting competitive with every passing day. These organizations need to stay on their toe and adapt all the latest marketing trends. Not only to remain at par with their competition, but also to establish themselves credible to their targeted audience.

Also Read: Traditional vs Modern technology Marketing Strategies  

As we move further into 2019, new healthcare marketing trends are making rounds in the industry. If you are a healthcare marketer, being updated with these trends is essential. To further ease your query and help you with information about these healthcare marketing trends, we have put together a list of the same.

So go through the list and know more about the latest healthcare marketing trends of 2019.

B2b healthcare Email marketing- 5 best tips

To Conclude

So, that puts together the list of healthcare marketing trends for 2019.

The last few years saw continued growth for healthcare industry. However, it is catching up with the other vertical industries as well. With healthcare industry getting more organized, and healthcare marketers becoming more aware of the latest trends in the industry, the changes are getting more real.

Also Read: 7 Ways to Achieve Healthcare Marketing

From patients to decision makers of medical organizations, everyone is participating equally to see the transformation throughout. The future of healthcare marketing is here. The faster you adapt, the better you get.

Therefore, focus on accepting and applying the trends in your marketing or sales strategies.

Do you have more trends in your mind? Then leave us a comment below.

You can connect with us at MedicoLeads for free yet credible medical lists.

 Reach us today!

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B2B HEALTHCARE EMAIL MARKETING- 5 BEST TIPS https://www.medicoleads.com/blog/b2b-healthcare-email-marketing-5-best-tips/ https://www.medicoleads.com/blog/b2b-healthcare-email-marketing-5-best-tips/#respond Tue, 05 Mar 2019 11:22:45 +0000 https://www.medicoleads.com/blog/?p=293 The post B2B HEALTHCARE EMAIL MARKETING- 5 BEST TIPS appeared first on Medicoleads Blog.

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THE PURSUIT OF HAPPINESS AND THE SETH GODIN LINK: B2B HEALTHCARE EMAIL MARKETING

Did you know? The film titled, “The Pursuit of Happiness” and marketing guru Seth Godin teach the essentials of email marketing which is one of the most regarded b2b healthcare marketing strategy.

What are you wondering about?

In b2b healthcare email marketing, your customers are expert healthcare professionals or companies. Meaning, you are dealing with high-profile customers.

In the movie, “The Pursuit of Happiness,” the stock-broking company advises their interns to deal with leads like a well-wishing friend initially and introduce them to financial services and plans later.

It teaches a lesson on dealing with a customer like a good friend.

In b2b healthcare marketing, you must stay updated with new products in healthcare industry. It enhances the customer’s trust upon you.

Seth Godin teaches an essential lesson in email marketing. In his book, “Permission Marketing”, [No Follow] he said that email marketing is like dating. You must first wait for permission and only then fulfill some promises.

He mentions that you need to promise newsletters, or prize when viewers sign-up. Then, it would help if you wait until your business builds up. Your business grows in value. You must remain responsive and transparent in your communications.

So, what do we learn from the examples above?

Read on to know the best ways to execute healthcare marketing for millennial 

Two lessons for b2b healthcare marketing;

  1. Start small and have perseverance, while you familiarize with your leads. Then, build your business around it.

Stay updated with new things in healthcare services (financial services). Note that you are not dealing with a regular customer.

B2b healthcare Email marketing- 5 best tips
Building your benchmarks

SOME BENCHMARKS AND THEIR PURPOSE: 

Customer Effort Score (CES): Customer effort score helps to measure customer experience based on customer service support of companies. Its purpose is to measure the ease of doing business. 

Net Value Score (NVS): Net Value Score measures the relative success of an organization compared to its competitors. Its purpose is to measure the value of a firm in the market. 

Net Promoter Score (NPS): Net Promoter score measures customer experience concerning their loyalty. It answers an unnerving question of whether or not the customer would recommend your brand to their friend, relatives or colleagues. It measures how the customer perceives overall experience with the b2b firm.  

Customer Satisfaction (CSAT): Customer Satisfaction measures customer’s level of satisfaction on specific transactions. It measures the quality of individual customer service interactions.  

Customer Lifetime Value (CLV): Customer Lifetime Value is the net profit attributed to a customer during the entire customer relationship. The sales team of a company   conducts the CLV survey.  

What to follow? CSAT, NPS, CES
Pull in with educational content
Future trends in b2b healthcare content marketing

Custom content: Custom content is creating value for the product and new opportunities for engaging the existing audience. It is a branded content to build affinity with  customers.

Healthcare content marketing will focus entirely on tailoring information for the user.

78 percent CMOs’ are sure that the future of content is custom content. – The drum

Wearable technology: The customer data from wearable technology would help to build custom content for your b2b healthcare email marketing campaigns shortly.

Annual sales of wearable healthcare devices in the global market will be $ 17.8 billion by 2021 against $105.3 million in 2015. –  Tractica LLC research 

Content curation: The future of b2b healthcare email marketing would be a curated content. Curated content is a well-conceptualized content and is customized for a specific target audience.

80% of b2b business decision makers prefer to obtain company information through a series of articles instead of advertisements. (B2B PR Sense Blog)

Owned ADs: B2B healthcare firms would focus a lot on email newsletters to redirect readers to specific landing pages by adding hyperlinks. This tactic can enhance the number of views of their website or blog which may lead to further conversions. B2B healthcare marketers consider these owned Ads as sustainable and paying in the long term than paid-per-click campaigns.

Aligning content with customer journey

STRATEGIES TO STAY AHEAD IN ALIGNING CONTENT WITH CUSTOMER JOURNEY: 

Brand journalism: Build the right content using brand journalism. Brand journalism occurs when you build newsworthy stories that are an intersection of seasonal events, organizational goals, and current events.  

Audience Autonomy: Audience demands an interactive online experience in their decision-making journey. In that journey, the audience prefers to find out their desired product, without the help of a phone or a sales rep.  B2B marketing has given such tools as online calculators.  

You can let the customers register for a gated content and trigger deals through the email  programs sent out to nurture audiences. 

Long-term customer loyalty: B2b marketers in healthcare email marketing must never stop after customer acquisition is complete. The responsibility starts with  subscribing to newsletters. A healthcare marketer must offer more value through content within the email. 

Build a hyper-targeted content

STRATEGIES FOR HYPER-TARGETING: 

Cheapskate: In the cheapskate strategy, you conduct hyper-local, geo-fencing campaign. You contact your audience through mobile advertising in a geo-targeted area.  

After-party: Try geo-targeting via mobile phones to invite people to your campaigns after other conferences.  

Pre-game: Call the companies who are your target audiences, using ABM with your sales team. Your call will be your brand promotion for the companies. Through them, you can catch up with the related companies. It will help you prepare content for those companies and conduct b2b marketing.  

Video campaign on Twitter: A video campaign on Twitter can connect with your customers socially. It would let the customers interested in the video to opt-in. 

Mobility in the customer journey

TIPS TO ENHANCE MOBILITY IN CUSTOMER JOURNEY 

Constructing tracks: Apart from mapping customer journey, you must build the tracks. There are some special needs for specific client base. You must do precise tailoring, push in extra-services, and additional checks while constructing such tracks. 

Manage reworks and incidents: You must check your internal control and internal audit of the project to remove delays in the b2b customer journeys. 

Digitizing customer journeys: Companies use to track and trace interface to analyze customer journeys. Some companies bring social media technology to the community interfaces on the work floor to improve customer journey. Other companies create client applications for b2b marketing interactions. 

Develop transparency and work cells: B2b companies can improve transparency in customer journey through customer journey guides and journey dashboards. In the Journey Guide, they can explain the usual b2b process. Dashboards show the details of the present b2b interaction.  

CONCLUSION:

Now, I have passed the baton to you. The ball is in your court. It’s time for you to implement the tips for your healthcare b2b email marketing campaigns and achieve great success in healthcare email marketing in the b2b industry.
Read the post and share your comments on how you dealt with your challenges in healthcare email marketing.
Also, check out more on our blog on healthcare marketing trends by 2030 from Medicoleads.
For more valuable contacts, details, and assistance on b2b healthcare databases, get in touch with us through www.medicoleads.com. You can also contact us through sales@medicoleads.com
If you enjoyed reading this post, I would be happy and grateful, if you share it with your friends.

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7 WAYS TO ACHIEVE SUCCESSFUL HEALTH MARKETING https://www.medicoleads.com/blog/7-ways-to-achieve-successful-health-marketing/ https://www.medicoleads.com/blog/7-ways-to-achieve-successful-health-marketing/#respond Mon, 25 Feb 2019 11:12:33 +0000 https://www.medicoleads.com/blog/?p=254 The post 7 WAYS TO ACHIEVE SUCCESSFUL HEALTH MARKETING appeared first on Medicoleads Blog.

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Ashton and Kristen are a couple with a child Kiara. They are tech-savvy as Ashton has a smartwatch that tracks his steps and Kristen straps on her heart rate monitor when going on her run every morning and both track their kid’s health using a smart baby monitor that keeps track of the baby’s sleep, eating and play routines.

A few years ago these were all luxury items, nowadays these items are a basic necessity to an average person, and this is one of the many reasons why there is an exponential growth of health marketing through the influx of various medical devices and treatments over the years.

Here are few steps that you can take to ride the wave of health marketing successfully:

 

1. ORIGINAL BRANDING TAKES THE CAKE IN HEALTH MARKETING

When you are looking to launch a new product into a hyper-competitive space like that of healthcare Industry, it is better to focus on intelligent health marketing and solid brand awareness so that it makes a product stand out from the rest of the crowd. Through Health Marketing, it is possible to do this even if it is one among a million products.

With original branding you don’t just follow the herd and mimick each and every single one of their activities; instead, your Health Marketing efforts should paint an entirely different picture of your product and put it in front of your customers uniquely.

Use the same Health Marketing Message across various platforms.

You may be reasonably confident about your healthcare brand, but you need to have a consistent Health Marketing messaging in place to set your healthcare device/ hospital apart from the next device/hospital that looks just like yours.

You need to understand what your Health Marketing is all about- what is so unique about your Health Marketing? How do you treat your patients? How is your staff? What kind of environment does the place have? There’s always one thing that makes your Health Marketing unique; you need to find out what that exactly is and effectively bank on Health Marketing strategy based on that to successfully build your brand. Generally, it takes some time to figure out the key that unlocks the potential of your Health Marketing endeavors. Eventually, Health Marketing strategy will work seamlessly with the other resorces to bring the best out of your Health Marketing efforts.

 

2. PUT IN EFFECTIVE HEALTH MARKETING EFFORTS TO MAKE YOUR HEALTH MARKETING CAMPAIGN RELATABLE

Health is a pressing priority for consumers, so whatever your health-related product is, it should relate to their needs and have some amount of sincerity and reliability in your storytelling [through ads], which is used to woo the customers to try and eventually buy their product. The brand personality isn’t just limited to offline mediums, but it needs to spread its wings to conquer the online domain as well. This strategy can be accurately followed by using social media, email marketing etc. efficiently to connect with online customers/potential customers. You need to maintain a consistent brand image and brand messaging across the various platforms to showcase your brand consistency to your target audience.

Also Read: The Subtle Differences between Traditional and Healthcare Marketing

3. UNDERSTAND AND ADHERE TO HEALTHCARE NEEDS OF YOUR CUSTOMERS IN HEALTH MARKETING

When the topic of target audience seeks the limelight, it is about time to pay proper heed to them. When you plan and strategize how you want to target your end users, the first thing you as a marketer need to pay attention to is the use of demographic data. This step lets you gain customers by approching them with relevant freebies initially to becoming actual paying customers.

Health marketing and branding collaterals need to work in unison with the aim of persuading the target audience. Such a mindset will dictate the success or failure of the rest of your branding decisions.

Evaluate the online patient experience

Just a few years ago, having a website was enough to get the patients’ heads to turn and make them find your brand. As of late, having a site is just a door that the patients see, and it isn’t adequately utilized by them. They might even assume it to be a closed door and can be the last time he/she looks at your hospital. This could mean that all your Health Marketing efforts could go wasted.

You should invest in improving the overall customer experience on your website. If your site takes a weekend to load, do you think your customers will still stick around? No, they won’t. As a marketer, the best Health Marketing strategy in such a scenario would be to significantly optimize your website’s performance to improve user experience.

Also Read: Is Wearable Tech the new disruptor in the Healthcare Industry?

4. USE BOLD BRAND MESSAGING TO MAKE YOUR HEALTH MARKETING UNIQUE

When you want your Health Marketing to be exclusive, you need to portray yourself as someone who is brave and generally engages in unique Health Marketing campaigns. The new product that you are looking to introduce to your potential or existing customers should incite their interest. Check that they are not tepid and end up being like those health apps and gadgets at the bottom of the pile.

 

5. WORK ON BUILDING EFFECTIVE BRAND MESSAGING

People will find it difficult to buy from you if they have never heard of you, therefore building brand awareness is not some rah-rah Health Marketing stuff, but it is more of a practical Health Marketing advice. It is essential to have proper brand awareness and brand messaging in place if you’re looking to establish your footprint in Health Marketing and stay there for an extended period. When there are a million health products with similar features and competitive pricing, people will go with the brand that they have heard or have been told by their friends. They certainly wouldn’t buy anything off the shelf without them knowing about the brand or the company.

6. UNDER-PROMISE BUT OVER-DELIVER WITH YOUR HEALTH MARKETING CAMPAIGNS

Imagine a scenario wherein you have a healthcare product is out in the market, but since it doesn’t have a strong brand presence, it is not well known by a majority of people.

There is a common saying in sales which goes like, “If I do not know you, then I will not buy from you.”

So the best thing to do is to make the product/service in tune with the needs of the consumers.

The next step would be execute an effective marketing to get the attention of the users.

Once the buyers start rolling in to buy your product/service. You give them a value addition like a report or an analyis stating how your healthcare product/service is better than what is currently available in the market.

Because healthcare is a very sensitive issue, the reports and analysis have to be backed by solid facts and necessary data that will increase the trust factor in the brand and make more people acqauinted to it.

This concept in marketing terminology is called “Under-Promising but Over-Delivering”

You can make certain customizations to your offerings to make it look more personalized which will gain the attention of the B2B Buyers who will want the product but would prefer if it is personalized as per their needs.

 

7. MAKE SOCIAL MEDIA DO THE WORK FOR YOUR HEALTH MARKETING CAMPAIGN

Many hospitals use social media as a large part of their Health marketing campaign, and when they mean utilization, they mean posting photos, videos, events, and updates about the hospital. The organic search basket is subject to most attention by the hospitals. Although organic search is all well and good, Paid advertising is better and a more feasible way to reach new prospects and get them to turn into paying customers of the hospital.

Paid social media [No follow] is so much more than just the “Level-up Post” option that appears on your business page. The other forms of running successful marketing ads include banner ads, Pay-per-click, in-display advertising and putting in place the right strategies with well-evaluated finances to target the type of audience most relevant to your business.

Are you looking to increase your Healthcare Marketing ROI in 2019? Click here for a great offer

 8.SOLICIT HEALTH MARKETING REVIEWS FROM YOUR PATIENTS

When you take a general scenario, people leave reviews only when they are completely swept off their feet with your product/service offering. The vice versa is also a likely scenario wherein if you had a terrible product/service offering.

So the gist of the scenario mentioned above is, people only leave reviews if they are motivated to do so. The reason for you customer to be motivated is not a reliable factor to bank upon. Therefore, you can do the next best thing- Ask for reviews.

The best method to follow, collect and collate the reviews of the patients is to use an automated review process. Say a person rates you an 8 on a scale of 10 for the service he/she received which is generally done through a mobile or a tablet. You can ask this person who has given you a positive feedback to write a detailed review on your website. When such reviews are accumulated on the site, it counteracts any other negative reviews left elsewhere on the internet.

Ask for feedback from patients regularly to optimize your health marketing strategy

When people leave negative reviews about the hospital you run, it dents your reputation and decreases the amount of trust people have in your service. Also, when they leave reviews on third-party websites like Yelp, it becomes a pain in the neck. But the good thing is Yelp allows you to reply to the reviewers and with the right follow up you may get them to change their perspective and ultimately change their reviews on Yelp or your website.

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Digital Marketing Challenges and How to Overcome Them https://www.medicoleads.com/blog/digital-marketing-challenges-and-how-to-overcome-them/ https://www.medicoleads.com/blog/digital-marketing-challenges-and-how-to-overcome-them/#respond Tue, 12 Feb 2019 03:25:24 +0000 https://www.medicoleads.com/blog/?p=225 The post Digital Marketing Challenges and How to Overcome Them appeared first on Medicoleads Blog.

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With the healthcare technologies and apps on the rise since the past decade, digital marketers have jumped on it’s bandwagon and are trying to make it accessible to more people. But along the way they have had to face many challenges and are still surrounded by quite a number of them today as well. The purpose of this whitepaper is to:

  •  Give the lowdown of the Digital Marketing challenges in the healthcare space
  • Make you realise what you as a marketer can do to steer around the challenges
  • Put your digital marketing campaign for Healthcare on the path to success

This is a good read for both experienced and newbie marketers. It is a long content yet worth reading, so kickback, relax and consume this dissertation brought to life by our marketing team.

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How to Keep Track of Your B2B Digital Marketing Strategies https://www.medicoleads.com/blog/how-to-keep-track-of-your-b2b-digital-marketing-strategies/ https://www.medicoleads.com/blog/how-to-keep-track-of-your-b2b-digital-marketing-strategies/#respond Thu, 31 Jan 2019 04:08:57 +0000 https://www.medicoleads.com/blog/?p=212 The post How to Keep Track of Your B2B Digital Marketing Strategies appeared first on Medicoleads Blog.

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Are you searching for a new B2B digital marketing strategy suitable for any specific industry? Well, there is a lot of information available online and offline about different B2B digital marketing strategies. Most of them will be similar to your existing strategy, and some of them will be new.

It’s definite that you will spend your valuable time to go through the new ones and apply them along with the existing ones. But have you ever thought about keeping track of your B2B digital marketing strategies? Well, let’s see how we can do that.

Developing and implementing a B2B marketing strategy is not a new thing. But how you are going to make sure about what is happening after executing it? Whatever strategy you apply for your B2B marketing, you should also make sure that they are doing good and providing potential customers for your business. So, how to do that? How to keep track of B2B digital marketing strategies to know exactly through which way your business is growing.

B2B Digital marketing strategies cannot go wrong regarding increasing sales and converting the viewers to potential customers. A good B2B marketing strategy can cover all these points.

B2b Digital Marketing Strategy – Influence

It is essential to have a B2B digital marketing strategy because of its influence and effectiveness. Laying down a well analyzed B2B digital marketing strategy is the best way to get instant feedback and create great impact within an affordable budget. Most of the B2B digital marketing strategies are simple to execute and easy to follow up also. Tracking them will provide you with real-time analysis of the bounce rate, reach, engagement, re-engagement, conversion and much more.

B2B Digital Marketing Strategy – Planning

Creating a perfect B2B digital marketing strategy should be done carefully. It needs aperfect planning that is aligned to your necessities and budget.

  • Develop a suitable strategy: You need to come up with an excellent B2B digital marketing strategy that suits your requirements through proper market research and analysis of your customer’s journey 
  • Make sure that your website is up-to-date: make your site user-friendly and keep the content format interactive enough for more engagement 
  • Make use of the SEO: adopt the habit of putting in some time for SEO each week 
  • Emphasize on Content and email marketing: content and email marketing have always been effective in bringing more engagement and conversions 
  • Don’t forget social media marketing: social media is a dynamic platform to bring in new leads and eventually convert them into loyal customers

Effective B2B Digital Marketing Strategy 

There are plenty of marketing strategies available out there. Let’s discuss some of them according to their simplicity, effectiveness and much more.

Even the common B2B digital marketing strategies like social media marketing, email marketing, content marketing, SEO and much more can create a sufficient impact on the overall sales and the conversion process also. 

Benefits

Creating and executing an effective B2B digital marketing strategy is beneficial for the company. Solid planning will help you come up with effective ideas to strengthen your ability to carry forward those campaigns which take you to the right target audience and enables you to bring in the expected conversions. Having a framework of how you’re going to run your digital marketing is crucial.

How to keep track of your B2B digital marketing strategies?

So, how to keep track of your B2B digital marketing strategies? There are three major steps to monitor how your B2B digital marketing strategy is working. They are done by calculating the quality and quantity of reach, engagement, and conversion. If your marketing strategy can gain all these three goals, then, it shows the success of the particular marketing strategy. 

Outreach

When you track the B2B digital marketing strategies, outreach would be the first thing to consider. The goal of framing a B2B digital marketing strategy is to get more leads, views and converting those leads to loyal customers of your brand. So, calculating reach can be the first step to track the success of your marketing plan. 

The B2B digital marketing statistics you can consider are:

  • Number of viewers of blogs and other contents that you have provided online
  • Traffic on your YouTube channel and the hike in the views
  • The number of followers or visitors on your Social media platforms
  • The open and the click-through rates of your pitched emails 

Engagement

If you get enough potential visitors to your website, then comes the frequency and kind of engagement. When it comes to calculating the intensity of involvement, you should check everything including

  • The number of comments, shares, like, hashtags and feedbacks on social media
  • The YouTube ratings, and subscribers
  • Re-tweets and followers on Twitter
  • Click through and bounce rates on your website
  • The number of clicks on the links given on your Social Media page 

Conversion

Conversion is an important end-goal of B2B digital marketing. And, when it comes to converting passive visitors to the potential customers of your product/service. It includes:

  • Checking the number of content downloads from your website in exchange for email addresses
  • The density of bounce rates (The percentage of people who just viewed the first page of your website content and left the site without converting as a potential customer.)
  • Checking the number of the online registrations done on your website at the time of the particular B2B digital marketing campaigns
  • Counting the sign-ups for webinars and other event options 

Sales

So, what is the ultimate conversion? Obviously sales. Sales are the end-goal of applying these B2B digital marketing strategies without any doubt. Check whether there is an increase in the sales at the particular period you implemented the marketing strategy. You can check the number of leads who became your customers, and you should also make sure that the number of times they bought your products and the re-engagement of the old customers on your website.

The end result of the digital marketing strategies, if appropriate, will let you reach out to better prospects, engage, and nurture them till they convert into leads who can/will be long term customers for your brand. 

To Conclude

Keeping track of your B2B digital marketing strategies is an essential activity to achieve the end-goals of your business. Ultimately, decisions that are taken will touch every section of B2B marketing and will give help your marketing team to generate qualified leads that’ll let your sales team to close better deals for your business.

Let me know what your views on B2B digital marketing are because learning never ends.

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Importance of Data-Driven Management in the Healthcare Industry https://www.medicoleads.com/blog/importance-of-data-driven-management-in-the-healthcare-industry/ https://www.medicoleads.com/blog/importance-of-data-driven-management-in-the-healthcare-industry/#respond Mon, 21 Jan 2019 06:13:41 +0000 https://www.medicoleads.com/blog/?p=185 The post Importance of Data-Driven Management in the Healthcare Industry appeared first on Medicoleads Blog.

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The overall growth witnessed by the health industry is just unprecedented. And this growth has been extremely significant over the last few years. With the introduction of more and more advanced technology, it is evident that the medical sector has undergone such tremendous growth.

Though recognized as one of the most flourishing industry in the modern world with trillions of dollars of earnings made every year, all over the world, the healthcare system has become extensively complicated. With the medical sector growing a service-oriented industry and the landscape changing significantly, B2b management marketers suggest the adoption of a data-driven management structure also, because patients are demanding a better and more efficient care management system.

As most of the operations have become digitalized, with a structured data-driven system, it becomes easier to manage everything. From records of patients to new technologies being introduced, a systematic structure as that of data management can be a blessing for the ever-so-growing medical sector. But why data management?

Also Read: 6 Reasons Why Quality Data is Crucial for Healthcare Industry

Simply put, data-driven allows the businesses in the medical sector, including the hospitals, to facilitate changes easily all the while staying flexible and ensuring that the company doesn’t become outdated.

Most big companies in other sectors have adopted data-driven management to get an insight into their operations and be on par with the customers. Since the medical industry deals with patients, it can be of more use than anticipated.

Expert B2b management marketers highlight that using data-driven management can increase the success of all businesses in the industry. The primary motive of the medical sector is to provide value that is based on evidence and outcomes, the adaption of data-driven management can help achieve this feat.

After intensive research conducted by experts in the medical industry, they have touched on a few points that signify the importance of driven management in the healthcare industry.

For your ease, I have summarized these points here.

1. It Becomes Easier to Access and to Analyze Data

Most businesses in the healthcare sector use electronic health records (EHRs). However, the difference between maintaining the records and analyzing them is stark. Due to this ensuing difference, it is difficult for businesses to access and use the data in its potential. There are many irrelevant, and outdated data also included with these lists, which can honestly be overwhelming.

Most businesses have access to EHRs, but these are almost a decade old and have little to no relevance in the modern world. With the practicality of data-driven management, it is possible to bring a structure to the same. Since data management is much about analytics, pursuing it does have certain advantages.

More than 78% of B2b management marketers in the healthcare sector deem data management as a critical priority. To ensure that accessing and analyzing EHRs become more functional, data-driven management is a must.

2. It Helps Build Customer Loyalty for Brands

As the medical industry is undergoing a massive change, service providers in the circuit should focus on building customer loyalty. Providing fast services will ensure that the customers return for more, it is essential that businesses examine their current methods.

For instance, introducing mobile-based apps that allow people to access healthcare information even from their home, keeping a piece of updated information about every step customers are involved with and identifying tools that ensure easiness of securing medical services are some of the great ways to build customer loyalty.

Also Read: Importance of healthcare Data-Driven Management

Using data-driven management makes it easy for medical service providers to introduce all the features as mentioned above. Updating data management allows B2b management marketers to focus on a more customer-centric version of the current marketing tactics. This is what ensures that customers will stay with them for a longer time.

Given that 62% of the industry is adopting engagement technologies further strengthens the fact that data-driven management is significant.3. It Allows Seamless Integration of Work

By retorting to the use of data-driven management, businesses in the healthcare sector can fix the workflow rigidity that exists. By using data-driven management, the companies can detect areas of problem. They can further go through the analytics to come up with constructive solutions.

By hiring employees who can identify the shortcomings in the system and also suggest solutions on how to fix the same, a seamless work environment doesn’t sound like a far-fetched idea. All of this not only allows growth in the personal learning curve, but it also ensures that the businesses grow at the same time.

By adopting data-driven management, businesses in the medical sector ensure to become more cohesive.

To Conclude

The future of data-driven management in the healthcare sector as highlighted by the B2b management marketers is bright. There is no doubt that by integrating the same in the circuit, a lot of changes (and excellent ones) can be achieved. As the importance of driven management in the healthcare industry becomes more prevalent, it is time for businesses in the circuit to start accepting the same.

If you are looking for more tips and information on data-driven management in the healthcare sector, look out for this space. Let’s connect over the comment section!

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The Know-How of Healthcare Marketing to the Millennials https://www.medicoleads.com/blog/the-know-how-of-healthcare-marketing-to-the-millennials/ https://www.medicoleads.com/blog/the-know-how-of-healthcare-marketing-to-the-millennials/#respond Thu, 03 Jan 2019 11:45:05 +0000 https://www.medicoleads.com/blog/?p=173 The post The Know-How of Healthcare Marketing to the Millennials appeared first on Medicoleads Blog.

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Healthcare marketing to millennials? But why millennials? Wait, who are the millennials?

A group of people that often gets the eye-rolls, the generation is known for being the most internet-savvy, the assembly of dreamers, and everyone born between 1981 and 1996 are known as millennials.

Known for their extroverted views of the world (read, all aspects), millennials have constantly challenged and changed the face of the planet. Their entrepreneurial skills have been redefining how things are done. Using the internet to their advantage has allowed them to make massive changes to the world.

Depending much on their age and the definition, it seems that millennial’s are the world’s largest living generation. In the US, according to a study showed that by 2019, millennials are going to be the “nation’s largest living adult generation.”  (Source: Pew Research)  

The millennials also make 35% of the total workforce in the US. This generation with its zeal for the internet and a more connected attitude makes them a better audience than the predecessors in Gen X and baby boomers, or successors in Gen Z.

Though it may seem that millennials are quite reckless, the fact is that millennials focus on leading a healthy, meaningful life. These people are extensively investing in healthcare programs to ensure a long and prosperous life. Billions of money are spent in the health care sector by the millennials every year, which further validate the fact that these young people are serious about taking care of themselves. Thus, businesses in a similar sector should consider these potential prospects, and start channeling their marketing tactics in the right direction.

Also Read: Essential Elements in Healthcare Marketing 

But how does healthcare marketing resonate with the millennials? To understand this prospect, keep reading the article.

Millennials, Healthcare and Marketing: Odd yet Successful Combination

A study conducted by Nielsen revealed that combining the healthcare sector with marketing tactics has a profound effect on the millennials. The study found out:

  • Millennials do care about their well-being and aim to live a healthier life
  • Younger millennials like being connected to their physicians with opting for regular check-ups
  • 52% of the millennials will visit a doctor with a better online review
  • 40% of younger millennials choose for alternative medicines while 32% of the older ones opt for the same because they believe that alternative drugs are useful (the craze for alternatives is due to the efficient marketing strategy adopted by companies dealing with it. They use the correct social media channels to reach out to the customers)
  • Many millennials are still uninsured in spite of the introduction of several health care reforms (due to lack of awareness)
  • Millennials are the ideal healthcare customers and believe in creating a widespread impact.

(Source: Smith and Jones)  

Thus, it can be highlighted that millennials do want to invest in healthcare. And businesses in the medical sector can become more successful when they invest right.

Get on any social media channel, be it Facebook or YouTube and you can see a plethora of eye-catching content flooding the newsfeed.

Millennials crave entertainment, impressive ones to be precise. They resonate with these messages that come across the media. This is the reason that marketers during the last few years have taken up to digital marketing. The massive shift in the marketing landscape is a testimony to the changing tides of media consumption in the millennials.

Businesses in the healthcare sector should find this the most relevant. Healthcare marketing to millennials/gen y is different. Unlike the values of the predeceasing generations, millennials are the true native of social media. Yes, the older generations have started adopting the new technology, it is essential to notice that millennials’ spend a lot of their day-to-day lives on social media.

Marketers spending so much time understanding the social media platforms and Gen Y makes sense. It is significant to follow and further attract the millennials on various social media channels, also to understand their purchasing power and patterns.

  • However, to ensure that they are reaching to the majority of the Gen Y, marketers need to analyze where the crowd is. With social media platforms being introduced every year, evaluating the best place to engage with the millennials is pivotal.The shared concern for health and the need to improve their fitness has influenced Gen Y to look up to the medical sector. As for the healthcare industry, the introduction of new technology has paved the way for much more than one can imagine.

    Using these fantastic developments on the social media to attract the millennials is a smart and calculated move. By creating a positive experience, the healthcare companies can attract their millennial customers through this healthcare marketing tip.

    How to Appeal to the Gen Y with the Right Healthcare Marketing Techniques?

    Healthcare marketing to the millennials is easy if you know what to aim for. The dynamics are very different from the traditional ways of marketing. To ensure that your healthcare sector company reaches out to the millennials, here are some of the marketing tactics that you can rely on.

    • Create Content that is Right

    Millennials visit the doctor 1-2 times per year. For most of their time, they turn to the internet to self-diagnose their health problems. This is, in fact, an essential insight into their lifestyle and behavior pattern. And using it to the advantage should be the prime focus of the healthcare marketing experts

    Posting timely and relevant content on websites (or even the social media) that answers health issues is the most trustworthy way to meet the medical needs of the millennials.

    Also Read: The Future Trends of Healthcare Marketing (Do Follow)

    By posting original and expert-checked information, you can establish an authority. However, make sure that the content is right to avoid providing false information.

    • Invest in Video Marketing

    If your brand expertizes in making a medical product or offers similar services, you can invest in video marketing.

    Why do you ask? Well, that is because it is one of the most engaging forms of content.

In the US, more than 89.3% millennials spent time watching online videos. So, if you want to market your product/service and enhance your reach, you should opt for video marketing. Since videos are more effective in putting forth the message without losing interest, the chances of it getting consumed are higher.

A video with a duration of 90 seconds takes less time but can be extremely informative. Since the attention span of a millennial lasts for only 8 seconds, a video can be more successful in delivering the intended message.

Healthcare marketing experts should start introducing more video strategies to make sure that they can reach out to the millennial customers

  • Depend on the Right Social Media Channels

The traditional marketing channels are no longer great options to reach out to the people out there, especially the millennials. Therefore, healthcare marketing needs to take the digital path. And retorting to the digital way to reach out to the target audience means understanding and picking the right platform.

With a 76% vote, Facebook is the most popular platform on social media, followed by Instagram at 43% and Snapchat at 33%.

For the healthcare marketing campaigns to be successful, it is pivotal to find your demographics on the social media channel, and use the right one while still at it

  • Engage with the Customers

In 2017, Philips started an online campaign that potentially changed healthcare marketing forever. Not only did it get immense engagement, but the campaign ensured that it produced valuable consequences. The #MakeLifeBetter campaign focused on making the world a better place by personally connecting with the customers. The campaign included causes such as caring for at-risk mothers and children, access to healthcare for under-developed communities, teaching a healthy lifestyle to children and giving them first aid education. In this age of connectivity, the company directly connected to its audience by appealing to the moral consciousness of the millennials.

What Philips did was just visionary. Abbott and Johnson & Johnson have also launched such campaigns as a part of their healthcare marketing tactics, which has allowed them to reach out to millions of millennials. The engagement for the brands has also increased significantly.

Connect with the audience. Keep them engaged. Tell them more about your product/service and how it changes the world. Give them the opportunity to connect. Appeal to their conscience. Millennials like to opt for things that feel personal. Launch social awareness healthcare marketing campaigns on the right social platform. It can potentially boost your company to the next level of success

To Sum It Up

Healthcare marketing is the future of the massive landscape that the medical industry is. The B2B healthcare marketers are prepping up for the game. Healthcare system has a considerable impact on the lives of people, and with the already health-conscious millennials, it is the most significant. For companies, to invest in healthcare marketing that reaches to the Gen Y, applying the right methods and choosing the right social platform is essential. So ensure you understand the know-how of healthcare marketing and get to use the same for your campaign.

Do you agree with the healthcare marketing articles? Did we miss out on any point? What is your take on healthcare marketing? Your opinions are highly valued. So make sure you comment below!

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