What is an opt-in contact list?
Data Collection
Missing fields in the collected data are appended and verified using our patent machine learning tools to compile and segment the contact list.
Data Appending & Segmentation
Patent machine learning tools verify the contact information collected, and missing fields are appended in this stage, making it easier to compile and segment the contact list.
Validation & Cross-Verification
A thorough scanning process is conducted to match records against our master database. A manual check is then initiated and cross-verified with social media platforms to ensure authenticity.
Data Cleansing
Statistical and analytical techniques are implemented to check for data anomalies. A data cleansing process is initiated after a thorough check for stale data, followed by manual inspection to create high-quality records.
Accuracy Review & Repair Cycle
After the cleansing workflow, data is inspected for accuracy. Analysts identify records requiring manual repair, and the full cycle of Validation, Verification, and Cleansing is repeated until accuracy is confirmed.
Email Verification & Compliance Campaigns
A/B tested opt-in email campaigns are run to legalize and legitimize consent-based information in compliance with global data policies including CAN-SPAM and GDPR. Email accuracy is verified through RightEmails – our in-house email verification platform that validates deliverability and filters invalid and risky addresses before records are finalized.
Opt-Out & Tele-Verification
Final compiled records receive opt-out mailers, followed by tele-verification campaigns to confirm consent of information across all data fields.
Compliant
Compliant
Compliant
Compliant
Compliant
Compliant