How MedicoLeads Helped Doc2Doc Reach MS4 Physicians?

This case study highlights how MedicoLeads helped Doc2Doc Lending connect with verified U.S. MS4 physicians during the high-impact Match Day season. By combining accurate healthcare data with a strategically managed email campaign, the partnership achieved exceptional engagement, strong inbox delivery, and measurable campaign performance across a highly targeted medical audience.

THE COMPANY

Doc2Doc Lending – Precision Financial Solutions for Physicians

Doc2Doc Lending is a U.S.-based financial services firm dedicated exclusively to serving doctors. The company guides physicians through early-career financial decisions, from medical school graduation to residency and beyond.

With a focus on precision and timing, Doc2Doc Lending engages niche physician audiences at critical career milestones, ensuring messaging resonates during high-impact moments.

THE CHALLENGE

Reaching a Highly Specific and Time-Sensitive Audience

Connecting with U.S.-based MS4s presented multiple challenges:

Targeting a narrow audience: Only verified MS4 contacts from U.S. MD and DO programs were relevant.
Timing matters: Outreach needed to coincide with March 17–18 Match Day 2026 to maximize engagement.
Multi-touch sequence management: Executing a 4-email drip without overwhelming Doc2Doc’s internal team.
Inbox deliverability: Ensuring messages reached academic and personal emails that often filter heavily for spam.
Data quality assurance: Confirming accurate emails, phone numbers, and opt-in compliance for high trust and engagement .

THE SOLUTION

Verified MS4 Contacts Paired with a Managed Email Campaign

MedicoLeads delivered a bundled solution combining a curated dataset and a fully managed 4-email drip via ReachEngine:

Contact List Features:

Target Audience: 7,462 opt-in MS4 contacts from U.S. MD and DO programs.
Data Fields: Name, title, verified email, school, website, phone, address, and industry type.
Accuracy & Reach: 95%+ field accuracy; 85%+ inbox reach; pre-delivery opt-out verification.
Delivery: Secure CSV/Excel access through CoreCrate portal.

Managed Email Campaign:

End-to-End Service: Copywriting, design, testing, sending, and reporting handled by MedicoLeads.
Deliverability Setup: DKIM/SPF/DMARC configuration, custom sending domain, IP warm-up, inbox placement testing.
Timing: Campaign launched on Match Day and extended through mid-April to capture residency transition momentum.
Four Campaign Touchpoints: Each email tailored to MS4 journey with contextually relevant subject lines

THE RESULTS

Exceptional Engagement and Market Impact

The campaign achieved outstanding metrics across all four emails:

100% Delivery Rate: Every email reached the intended contacts.
Peak Engagement: Campaign 3 reached a 71% open rate and 66% click rate, far exceeding industry benchmarks.
Sustained Interest: Campaign 4, sent to 9,724 contacts, maintained a 54% open rate and 48% click rate.
Low Unsubscribes: Minimal opt-outs (0–4 per send) indicate strong content relevance.
Audience Warm-Up: Early campaigns effectively primed recipients, creating momentum for higher engagement in later emails.

Key Takeaways:

By combining MedicoLeads verified MS4 contact database with ReachEngine managed drip campaign — timed precisely to Match Day 2026 — Doc2Doc Lending achieved open and click rates that dramatically exceed healthcare email benchmarks.

This case study demonstrates the power of pairing the right data with the right message at the right moment, all executed by a team that handles every technical detail so the client never has to.

Customer Feedback

“Working with MedicoLeads made the entire process smooth for our team. They helped us reach the right MS4 physicians during Match Day, and the engagement we saw was honestly beyond what we expected.”

Rachel Allen