Data enrichment and CRM cleansing

Healthcare data enrichment that keeps your CRM accurate

Fill missing fields, fix outdated contacts and remove duplicates in your healthcare CRM. Send us your export and get back verified records, ready to re-import.

Any CRM exportMatch report before you commitB2B records only
crm_export_cleaned.csv
Record #10482
NameDr. Jane Smith, MDCorrected
Emailjane.smith@newhospital.orgCorrected
Phone(•••) •••-••84+ Appended
SpecialtyCardiology+ Appended
NPI number••••••••12+ Appended
OrganizationNew Hospital Health SystemCorrected
StateCACorrected
Job changedetected and updated
Duplicatesflagged for merge
Email verificationvalid, risky and invalid flags
Data appendphone, specialty, NPI, title
Deduplicationone clean record per contact
Scheduled refreshkeeps data current
The problem

Healthcare data decays faster than you think

Physicians, nurses and administrators change roles, employers and locations often. Data that was right last year slowly stops working.

Bounced campaigns

Old addresses hurt deliverability and sender reputation for every email you send.

Wasted rep time

Sales teams chase contacts who left months ago or call numbers that no longer work.

Duplicate records

The same physician appears three times, so reports are wrong and outreach overlaps.

Weak segmentation

Without specialty, title or facility fields, you cannot target the right audience.

Services

Enrichment and cleansing services

Choose one service or combine them into a full CRM cleanup.

Data append

Add the fields your records are missing so every contact can be segmented and reached.

Email and direct phone append
Specialty, NPI number and license fields
Facility, bed size and ownership fields
WHAT YOU GET BACK
Data append report

Your original file, with new and corrected columns clearly labeled, plus a summary of what changed by field.

.csv.xlsCRM-ready
Fields we append

Turn thin records into complete healthcare profiles

Availability depends on the contact type and source. We run your file first and share match rates by field, so you only pay for what can be filled.

Match on name, organization, location and NPI
Keep your original columns untouched
Appended columns clearly labeled
Appendable fields
Verified email Direct and office phone Specialty and sub-specialty NPI number Job title and department Hospital affiliation License and certification Practice type Facility bed size Ownership type Mailing address LinkedIn and website URL
Process

How enrichment works

Five steps from a messy export to a clean, import-ready file. Click a step for details.

Step 01

Upload

Export the records you want to clean from your CRM or email platform and share them with our team.

  • CSV or Excel export from any CRM
  • Tell us which fields to append
  • NDA available on request [confirm]
Self-assessment

Run a 30-second CRM health check

Select the problems you see in your data. We will tell you where to start.

Which of these sound familiar?
Your result
0issues selected

Pick the issues on the left to see a recommendation.

Use cases

Who uses healthcare data enrichment

Marketing operations

Clean lists before big campaigns to protect deliverability and reach the right segments.

Sales teams

Give reps current titles, direct phones and correct employers for every account.

Healthcare recruiters

Keep candidate databases current with specialty, license and location fields.

RevOps and CRM admins

Fix duplicates and inconsistent fields so routing, scoring and reports work.

Works with your CRM

We work from standard exports, so any CRM or marketing platform works, including Salesforce, HubSpot, Microsoft Dynamics and Zoho. Enriched files come back in the same column structure for an easy re-import.

FAQ

Data enrichment FAQs

Common questions about enriching and cleaning healthcare CRM data.

What is healthcare data enrichment?

Healthcare data enrichment adds missing or updated information, such as verified emails, phone numbers, specialties and NPI numbers, to the healthcare contact records you already have.

What is CRM data cleansing?

CRM data cleansing finds and fixes bad records: invalid emails, outdated job details, duplicates and inconsistent formats, so your CRM stays accurate.

What file formats do you accept?

CSV and Excel exports from any CRM or marketing platform.

Do you work with patient data?

No. We only enrich business contact records for healthcare professionals and organizations.

How often should healthcare data be cleaned?

Healthcare contacts change often, so most teams clean before major campaigns and refresh their database on a regular schedule.

Free sample available

Find out how much of your CRM we can fix

Send a sample export and we will share a match and enrichment report for your file.

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